TRY accelerates creative excellence with Claude

Norway's largest communications group, TRY, uses Claude for Enterprise to transform routine tasks into strategic opportunities, enabling their 400+ creative professionals to focus on delivering breakthrough work for clients.

With Claude, TRY achieved:

• 30% reduction in time spent on routine tasks, freeing teams for higher-value work for customers
• 40% faster proposal development, improving competitiveness
• Over 50 use cases implemented across creative, strategy, and technical teams
• Seamless creation of internal AI agents across the organization

Navigating creative industry pressures while scaling innovation

As Norway's leading advertising and marketing group, TRY faced the challenge of delivering higher quality work more efficiently. Their diverse portfolio—including TRY Reklame, TRY Råd, TRY Opt, TRY Dig, TRY Design, TRY Studio and more—serves clients who increasingly demand faster turnaround and more comprehensive deliverables.

Time-intensive processes in proposal writing, research, and routine tasks were consuming their creative talent's time. TRY's entrepreneurial culture meant they needed a solution that would enhance rather than constrain their creative autonomy.

"We were already experimenting with AI tools across the organization, but recognized the need for a more structured, enterprise-wide approach," said Kaare Øystein Trædal, CCO at TRY.

Selecting Claude for superior creative output and enterprise reliability

TRY evaluated several AI solutions but selected Claude for Enterprise based on several critical factors. Claude's output quality and reliability stood out—the responses were more nuanced, creative, and trustworthy for client-facing work compared to other models they tested.

Enterprise-grade security was also essential for handling confidential client information, while Claude's adaptability across diverse use cases meant it could serve multiple departments with different creative and strategic needs.

What distinguished Claude from competitors was Anthropic's collaborative approach to implementation and ongoing support—offering strategic partnership potential that aligned with TRY's entrepreneurial culture and focus on quality over quantity.

How Claude transforms creative workflows

TRY has strategically integrated Claude across nearly every aspect of their operations, with applications spanning:

• Creative strategy and development: Strategic AI sparring partner for client strategy development, creative brief enhancement, concept testing and refinement, market and competitive analysis
• Project management and client service: Meeting summaries and action item tracking, extracting key insights from complex client documents, translating technical information into clear client communications, automating routine client communications
• Proposal development and new business: Proposal writing assistance, RFP response optimization, competitive differentiation strategy, budget justification and presentation
• Content development: Content strategy development, multi-channel content adaptation, media analysis and trend identification, tone of voice generation and consistency
• Digital and technical applications: Code debugging and optimization, technical documentation creation, UX writing and digital content, data analysis and visualization narratives
• Knowledge management: Creation of internal knowledge libraries, training material development, process documentation and improvement, research synthesis and sharing

Empowering creativity while delivering business results

Claude's implementation has significantly benefited TRY's operations. Teams now spend 30% less time on routine tasks, allowing them to focus on higher-value creative and strategic work. Streamlined research processes that previously took days now complete in hours, and first-draft quality has improved, requiring fewer revisions.

From a business development perspective, TRY creates more competitive proposals with deeper insights and clearer articulation of value. Their increased capacity to respond to RFPs and new business opportunities has enhanced their positioning as a forward-thinking agency partner. The reduced administrative burden on creative and strategic staff has created new opportunities for professional development in AI-augmented workflows, leading to greater job satisfaction through focus on more meaningful work.

For TRY's clients, this transformation means quicker insights, greater depth and breadth of strategic and creative options, and faster response times to requests and market changes. The impact extends beyond efficiency—Claude enables TRY to maintain their creative excellence while scaling operations to meet growing demand.

Building the future of AI-enhanced creativity

TRY sees Claude as a strategic asset in their growth and development. The success of their implementation has led to widespread adoption across teams, with employees creating numerous specialized AI agents for different creative, strategic, and operational functions. "So many agents have been created across the company that we need to group them or implement a naming convention so people can orient themselves towards the right ones," said Kaare Øystein Trædal, CCO at TRY.

Looking ahead, TRY envisions deeper integration of Claude with other tools and platforms, development of custom AI agents for specialized workflows, and exploration of multimodal applications involving text, image, and potentially audio. They're creating new AI-powered service offerings for clients and developing educational resources to help clients navigate AI implementation themselves.

The organization continues expanding AI literacy programs across all teams, developing specialized AI expertise in creative, strategic, and technical areas, and refining AI workflows to improve efficiency and quality. TRY's implementation shows that with the right approach, AI can enhance human creativity rather than replace it—a principle that drives their vision for the future of the creative industry.