Quillit eliminates 80% of the time-consuming tasks of qualitative research using Claude

Quillit ®, a product developed by Civicom ®, uses Claude to transform the qualitative research process for market researchers. This reduces time spent writing research reports by up to 80%, ensures data security, and uncovers nuanced insights.

With Claude, Quillit:

• Reduces report writing time by up to 80% for clients
• Achieves 89-98% citation accuracy with Claude 3.5, up from 60-70% with previous models
• Processes more interview data simultaneously with Claude's expanded context window
• Implemented their MVP in 3 months, with new features added every 1-2 months

Streamlining the qualitative research process

For qualitative market researchers, conducting in-depth interviews, focus groups, transcribing, analyzing, and reporting data is immensely time-consuming. Critical insights risk getting buried in transcripts and notes.

Jason Deniega, Product Manager at Quillit, explains, "Our vision is to simplify and accelerate research: to eliminate the time-consuming parts, so our clients can focus on finding nuances in their data.”

Quillit serves qualitative market researchers seeking to understand the "why's" in business and consumer behavior. Their workflow encompasses pre-research, respondent recruitment, data collection, analysis, and reporting. Quillit aimed to streamline this entire process while maintaining high data privacy and security standards.

Why Quillit chose Claude

After extensive evaluation, Quillit selected Claude for several key reasons. Anthropic’s emphasis on data ethics and governance aligned perfectly with their clients' strict content analysis requirements. The AI's benchmark performance on multi-task learning and reasoning capabilities also proved superior for Quillit's use cases.

"Accuracy and peace of mind around data concerns are top priorities for our clients, and we wanted Quillit to deliver on that promise," says Deniega. "Anthropic’s emphasis on data ethics and governance for Claude models aligned with our clients' expectations."

The implementation process was also straightforward. Quillit's team quickly learned to work with Claude. "We're very satisfied with Claude’s performance and the support from our Anthropic account manager," notes Deniega.

How Claude powers qualitative research insights

Quillit harnesses Claude for key aspects of the qualitative research process:

• Summarizing interview transcripts: Quickly distilling key points from lengthy conversations
• Querying qualitative data: Enabling researchers to ask specific questions about their data
• Generating contextual citations: Creating precise references to transcripts and video recordings
• Conversation threading: Allowing researchers to explore specific insights
• Research overview: Providing a birds-eye view of all research questions and responses across all interviews

This approach allows researchers to gain deeper insights in significantly less time.

Delivering measurable impact for researchers

Since integrating Claude, Quillit has transformed the research experience for clients. The most dramatic benefit has been time savings, with report writing time reduced by over 80%.

Deniega explains, "Before using Claude 3.5 Sonnet, our accuracy rating for citations was around 60-70%. After that, it was between 89-98%. This level of precision is crucial for our clients' confidence in the insights they receive."

Researchers have embraced these improvements. One client shared, "Creating the AI reports was so easy. My client was extremely happy with the results, and it looks like this may be the only deliverable from now on!"

Another highlighted, "Once oriented, Quillit is very easy to use. I like the ability to segment responses in an easy way and with a single file. I like that it will accommodate multiple file types.” It’s noteworthy that Quillit can accommodate the combination of all types of research data, regardless of the platform used to capture the data..

Building the future of AI-powered research

Quillit plans to leverage Claude to streamline the entire research lifecycle. They're exploring an AI moderator for interviews and seamlessPowerPoint generation from Quillit reports.

"Our work with Anthropic is just starting," says Deniega. "We've had success using Claude for the market research industry, and we'd like more people to know about that!"

By combining Claude's capabilities with their deep understanding of qualitative research workflows, Quillit is transforming how researchers uncover insights – making the process faster, more thorough, and more accessible while maintaining the highest standards of data security and privacy.