How Anthropic's marketing team uses Claude Cowork

Austin Lau from Anthropic's growth team will share how he decides what belongs in Cowork versus chat, then demo three of the workflows he runs every week in Cowork: a morning briefing, a Google Ads search term audit, and a live reporting dashboard.

Featuring

Austin Lau

Growth Marketing @ Anthropic

Emily Holman

Product Marketing, Anthropic

What you’ll learn

A scheduled morning briefing that pulls from Slack, Gmail, and your ad platforms overnight so the day's priorities are waiting when you sit down.
A search term workflow that mines your Google Ads account, flags negatives with reasoning, and waits for your approval before changing anything.
A live dashboard your team opens instead of re-pulling numbers, with drill-downs by channel.
Practical answers on connectors, scheduling, and getting workflows like these running on your own accounts.

Register now to attend

Register to watch recording

By submitting, you acknowledge the Anthropic Privacy Policy.

Thank you for registering to watch

The recording of this webinar is not available yet.

Thank you for registering to watch

Thank you for registering

We’re excited to have you join us on

June 4, 2026

10:00 am

What’s next:

You'll receive a calendar invite with the webinar link within the next few minutes
A reminder email will be sent 24 hours before the event
All attendees will receive a recording link within 48 hours after the webinar

What’s next:

You'll receive a calendar invite with the webinar link within the next few minutes
A reminder email will be sent 24 hours before the event
All attendees will receive a recording link within 48 hours after the webinar

Have questions? Feel free to contact us at partner-marketing@anthropic.com. We look forward to seeing you there!