Claude for Marketing Ops and Analytics

Two members of Anthropic's marketing team, Ian Chan and Annabel Custer, will show the Claude Cowork workflows they run every week. They'll walk through how they rebuilt a weekly metrics report that used to take two days and now takes two hours. Then they'll walk you through the campaign ops intake process and show an example of a fully automated webinar build that completes steps across multiple systems.

Featuring

Annabel Custer

Campaign Operations @ Anthropic

Ian Chan

Marketing Operations & Analytics @ Anthropic

What you’ll learn

How to get started: setting up Claude Cowork with the connectors and skills your marketing ops workflows need.
Learn how to build two workflows. One is a weekly metrics report that used to take two days and now takes two hours to put together. The other is a fully automated campaign intake process featuring a webinar build, using systems like Slack, Salesforce, HubSpot, and Goldcast.
How to turn your reports into shareable dashboards and follow-up tasks your team can act on.

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We’re excited to have you join us on

August 6, 2026

10:00 am

What’s next:

You'll receive a calendar invite with the webinar link within the next few minutes
A reminder email will be sent 24 hours before the event
All attendees will receive a recording link within 48 hours after the webinar

What’s next:

You'll receive a calendar invite with the webinar link within the next few minutes
A reminder email will be sent 24 hours before the event
All attendees will receive a recording link within 48 hours after the webinar

Have questions? Feel free to contact us at partner-marketing@anthropic.com. We look forward to seeing you there!